Free Online Image Tools – Edit, Enhance, Convert & Optimize Images

Understanding Image Formats: Which One Should You Use?

Choosing the right image format is the foundation of great visual content. Each format has specific strengths, and using the wrong one can lead to unnecessarily large file sizes, quality loss, or compatibility issues.

• ▶ JPEG/JPG — Best for photographs and complex images with many colors. Offers excellent compression with minimal visible quality loss. Ideal for website images and social media.
• ▶ PNG — Perfect when you need transparency (like logos or icons). PNG is lossless, meaning no quality is lost during compression, but files tend to be larger than JPEGs.
• ▶ WEBP — Google's modern format that offers superior compression for both lossy and lossless images. WEBP files are typically 25–34% smaller than equivalent JPEG files. Highly recommended for websites.
• ▶ SVG — A vector format ideal for logos, icons, and illustrations. SVG files scale infinitely without any quality loss, making them perfect for responsive designs.
• ▶ GIF — Supports animation and up to 256 colors. Great for simple animations or graphics. However, for static images, PNG or JPEG is usually a better choice for quality and file size.

How to Compress Images Without Losing Quality

Image compression is one of the most impactful optimizations you can make for website performance. Large images slow down page load times, hurt your Google PageSpeed score, and drive away visitors. Here's how to do it right:

For lossy compression (like JPEG), you can typically reduce quality to 70–85% without any visible difference to the human eye, while cutting file size by 50–70%. Our image compressor lets you control the quality slider precisely.

For lossless compression (like PNG), tools use clever algorithms to reduce file size while preserving every pixel. While the savings are smaller (typically 5–30%), the quality is completely preserved.

Resizing Images for Different Platforms

Every platform has its own recommended image dimensions. Using the wrong size leads to cropped thumbnails, slow loading, or blurry visuals. Here are the most common size guidelines:

Removing Image Backgrounds: When & Why

Background removal is one of the most sought-after image editing tasks, used by e-commerce sellers, designers, and marketers. A clean, transparent background makes subjects pop and allows images to be placed on any background color or pattern.

Common use cases include product photography for online stores, professional headshots for LinkedIn and business profiles, logo assets that need to work on any background, and creating marketing materials and collages. Our AI-powered background remover handles complex edges like hair, fur, and intricate shapes with impressive accuracy.